Outcome
A clearer wallet home: monthly exchange transactions rose 13%, from 21.9K to 24.8K, with take rate held at 4.1%. Withdrawals stayed stable, and dark mode shipped for comfort and accessibility.
Overview
For newly registered customers, the home screen has to be understandable from the first visit: where the balance is, how to move money, and what to do next. I led the home redesign and guided the dark theme through implementation for Skrill and Neteller: new information architecture and interaction patterns that improved understandability and usability. We tested 10+ UI concepts with customers before committing. Card ordering increased once Card had a clearer place in bottom navigation. Part of the wider trust-critical journeys story.
The problem
Key money actions were harder to find than they should be. Exchange was under-discovered. Navigation competed with itself, cards, rewards and notifications fighting for attention, which slowed orientation for people trying to move money quickly.
Design goals
- Move balance actions next to the balance and improve findability of transaction actions.
- Improve discoverability of exchange and faster orientation for multi-currency balances.
- Rebalance bottom navigation: Card tab so card ordering increased; loyalty tab renamed to Rewards for clearer adoption; space for a notification centre.
- Introduce a notification centre to reduce promo-banner dependency and banner blindness.
- Ship dark mode to reduce eye strain and improve readability, satisfaction and accessibility together.
Outcomes
- +13%monthly exchange transactions, 21.9K to 24.8K
- 4.1%take rate held with the uplift
- Stablewithdrawal volume after move into Transfer
- Card ordering and loyalty / Rewards discoverability improved via bottom-nav placement.
- Notification centre opened new async interaction paths (feature updates, tasks, surveys) without overloading promo cards.
- The planning and cross-functional coordination mattered as much as the designs: every structural move was checked against volume before and after.
Reflection
Home redesigns fail when they rearrange chrome for aesthetics. This one worked because every structural move had a job: findability, exchange, cards, rewards, quieter notifications, and we checked volume didn’t quietly regress when we moved things.